Recently, the internet ran out of IP addresses. That’s nothing to worry about, but it does illustrate just how many websites and web users there are today. In that kind of a crowd, how do you get your product noticed? The internet has definitely been good for many businesses, so how can you make it good to you, too? Make people laugh. Keep them engaged, and make it easy. Marketing with online video is the gold standard in hip, noticeable marketing.
People who create just the right amount of humor or pathos can send their profits through the roof. If this weren’t true, companies wouldn’t pay millions to make the Super Bowl fans laugh at their commercials. People like to be happy. Video marketing gives companies a chance to make people feel good about themselves, and therefore about the product being pitched. For companies that understand this, the video marketing method is something to invest in.
It doesn’t have to be television. In fact, those funny television ads end up getting more views on the internet. A good YouTube video can go viral in no time. A well placed video before news feeds or entertainment shows can really boost profits. Certainly, the banner ad is still a good idea, but it won’t make the consumer engage the way an online video will. It’s definitely worth the investment to see if it’s a style of marketing that will boost your business. If it works, and you can continue to produce the same quality of commercial, then you should see a great long term profit growth. Investors like a plan like that.
Spend some time watching viral videos and learning what makes them so popular. If you can figure out that spontaneity and humor make people love a product, then you can own a business people love.